From Nature, Back to Nature

We draw all our materials from nature, such as natural bamboo fiber. With eco-friendly craftsmanship and green packaging, we let every product gently biodegrade and return to nature’s cycle. We embrace a simple life in harmony with the earth. We hold that humans are an integral part of nature, and all we need is nurtured by her. Thus, we live in balance with nature, returning to our shared spiritual home.

Our Core Values

At NewSeed, we are guided by three core principles that shape everything we create—and why we create it.

Comfort

With skin-friendly, breathable natural fabrics, NewSeed delivers an unrestricted wearing experience. Free from constraint, burden and excess complexity, we let the body and mind fully relax at home. We encourage everyone to return to a free, unhurried state, embracing the lightness of being truly themselves in simple daily moments.

Nature

All our materials are sourced responsibly from natural resources, paired with eco-friendly production and green packaging. We commit to low-carbon development and reduce our environmental footprint, letting products gently decompose and return to the earth.

Humanistic

People-oriented care and original design. All patterns are thoughtfully created by our designers, inspired by diverse cultures and full of warmth and stories. We maintain people-friendly production environments and respect every maker. Focused on safety, comfort and humanized details, we bring gentle, heartfelt products that care for both body and soul.

How We Execute Our Vision

NewSeed upholds a full-cycle environmental protection philosophy. We use natural organic bamboo as raw material, adopt green and low-carbon production processes, and employ biodegradable eco-packaging. We also persist in environmental public welfare initiatives, supporting biodiversity protection and sustainable development, truly practicing “From Nature, Back to Nature”.

Nature Raw Material

Sourced from natural plant fibers, we uphold eco‑philosophy from the very origin, using organic, biodegradable materials to protect nature and deliver safe, comfortable living.

Natural Plant Fibers

At NewSeed, we only use pure natural plant fibers as our core raw materials, such as bamboo, nanmu, pine, soybean fiber, and organic cotton. These materials are organically sourced, non-toxic, pesticide-free, and completely biodegradable. They return to nature safely after use, embodying our sincere respect for the environment.

Natural Biodegradability

All our plant-based materials are naturally biodegradable, breaking down harmlessly without leaving toxic residues or permanent waste. They integrate gently into the ecological cycle, reducing long-term environmental burden. This full-cycle sustainability helps protect ecosystems and supports a healthier, greener planet for future generations.

All our bamboo raw materials are exclusively sourced from FSC-certified plantations, ensuring responsible forest management that protects ecosystems, biodiversity, and local communities. 

All our fabric contains at least 95% organically sourced bamboo fiber. certified organic material from the bamboo plantation to the finished textile, ensuring full supply chain transparency. 

Meet the stringent BPI certification standards, complying with ASTM D6400 requirements. They are fully compostable, biodegradable without harmful residues, and safe for both people and the environment.

Humanistic Design Philosophy

At NewSeed, we create homewear that carries genuine care for people, culture, and the planet. Our brand philosophy is rooted in three core pillars: human creativity, cultural diversity, and sustainable development, guiding every design, material, and detail we craft.

Human Creativity

We uphold human creativity as the soul of design, valuing warmth, empathy, and inspiration over mechanical efficiency. Instead of cold, repetitive AI-generated patterns, we insist on humanistic thinking and original creation. Every piece carries thoughtful care, designed to bring comfort, freedom, and emotional warmth to the body and mind.

Cultural Diversity

We embrace global cultural diversity with an open and inclusive vision. Drawing inspiration from different traditions, aesthetics, and stories around the world, we create rich, unique themes that respect and connect various cultures. We believe diversity enriches beauty, and design becomes a bridge for understanding and sharing across borders.

Sustainable  Design

We are deeply committed to sustainable development throughout the full product lifecycle. From responsibly sourced plant-based fibers and eco-friendly production to biodegradable materials and zero-waste concepts, we minimize environmental impact at every stage. We design for long-term harmony between people and nature, protecting the planet with practical, consistent action.

Green Production

Sustainability is woven into every stage of our product's life. We believe true responsibility is a continuous, mindful practice from concept to completion—and beyond.

Eco-Technical Fabric

We have developed a series of functional fabric technologies — Soft+, Cool+, Warm+, and Anti+ — designed to meet diverse needs across different scenarios. Whether it’s the gentle touch of Soft+ for relaxation, the breathability of Cool+ for warm days, the cozy warmth of Warm+ for cooler moments, or the durability and ease of Anti+ for active lives, each fabric is crafted to deliver comfort that adapts to you.

Clean Production

We adhere to a people-and-planet-first production concept. All products use OEKO‑TEX® certified fabrics and trims, free from harmful substances for skin safety. We adopt mild, eco-friendly bio-based dyes and build worker-friendly environments, while implementing water-saving and energy-efficient processes to reduce consumption and emissions, making our loungewear safe and green.

Eco-Conscious Packaging

We follow a low-carbon, zero-waste packaging philosophy, minimizing materials while ensuring product protection. All mailers are 100% biodegradable, decomposing naturally without pollution. Envelopes feature endangered species patterns, and we partner with conservation projects to raise awareness—packaging is both protection and a carrier of our environmental responsibility.

We strictly comply with CPSC testing requirements for the North American market. All children’s apparel passes rigorous flame retardancy assessments and lead content tests (≤100ppm), meeting the U.S. Consumer Product Safety Commission’s strict guidelines to guarantee absolute safety for little ones.

Our fiber fabric holds the OEKO-TEX® Standard 100 Class I certification—the highest safety rating for textiles, especially critical for baby and children’s wear. This rigorous certification verifies that every component of the fabric is free from harmful substances, including heavy metals, formaldehyde, and toxic dyes, with all test results far below the strict limit values. 

Sustained Eco-Philanthropic Practices

As an eco-friendly brand, NewSeed has engaged in environmental initiatives since its founding, with a focus on endangered species conservation.

1% for the Nature

As an eco-conscious homewear brand, we follow the principle “From Nature, Back to Nature.” Since our founding, we have committed to donating 1% of annual profits to environmental organizations. This is more than financial support — it is a promise of gratitude and responsibility. We support reforestation, ocean cleanup, conservation projects and climate action, so our business contributes to restoring the planet. This % is our seed of hope for a greener tomorrow.

Save Our Species Plan

Countless species are disappearing silently every year. To address this crisis, we launched our Endangered Species Protection Initiative. We feature ten critically endangered species on our website and packaging, sharing their stories and situations. We turn daily moments like unboxing into chances to raise awareness and empathy. We hope to inspire more people to join global conservation and protect the precious, fragile web of life.
Red List of Threatened Species

Launched in 1964, IUCN’s Red List of Threatened Species is the global authority on biodiversity status. It assesses 172,620+ species, with 48,646 threatened. 2025 updates note arctic seal declines, bird population drops, yet green turtle recovery, guiding global conservation action. 

Rhino Species Conservation

IRF’s Rhino Species Conservation Program protects all five rhino species via anti-poaching, habitat restoration and community collaboration. Progress includes black rhino numbers rising to 6,788 (2025) and stable Javan/Sumatran rhino populations amid reduced poaching.

Marine Turtle Conservation

WWF’s Marine Turtle Conservation Program protects five key species from bycatch, illegal trade and habitat loss. It deploys turtle excluder devices (TEDs), nesting beach safeguards and community engagement. Progress includes 30% higher Pacific nesting success and Mozambique’s mandatory TEDs saving 5,000+ turtles yearly.

Founder's Original Intention

NewSeed's story began with a trip to Tibet in the summer of 2022. At that time, exhausted physically and mentally from long-term tedious work, I decided to take my two daughters on a self-driving trip to Tibet, seeking healing and purity. Along the way, the sacred snow-capped mountains, clear lakes, and quiet forests—every scenery touched my heart deeply. However, the plastic garbage scattered everywhere ruthlessly shattered this beauty, leaving a deep sense of touch and regret in my heart.

After the trip ended, my concern for nature never faded. By chance, I entered the clothing industry and was surprised to learn that a large number of discarded clothes are difficult to degrade every year, quietly polluting the soil and water areas—this instantly overlapped with what I saw and felt during the Tibet trip. A firm idea took root in my heart: if I could build an environmental protection brand and make clothes with degradable materials, I might be able to contribute to protecting this land, and the idea of founding an environmental protection brand became increasingly clear and firm.

With full enthusiasm, I told this wish to my wife Ellen, who did not hesitate to stand side by side with me and become my strongest support. Together, we founded NewSeed, an environmentally friendly home life brand, and have always adhered to the concept of "From Nature, Back to Nature" and practiced the original aspiration of harmonious development between humans and nature. For this original aspiration, we carefully select natural and degradable raw materials, devote ourselves to the research and development of natural fabrics with softness, coolness and antibacterial properties, and meticulously polish product design details and environmentally friendly packaging. While making each product natural and eco-friendly, we provide a comfortable experience far exceeding that of traditional polyester and pure cotton. We spare no effort and are meticulous in every step, hoping to pass on the lifestyle of returning to nature and returning to one's original heart to everyone.


Ellen & Robin, Founders of NewSeed